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Behind the brand

Welcome to the ANNA&LUC World

Little earrings. Big smiles. Happy ears.

Pink heart stud earrings on a pink jewellery box

Welcome to ANNA&LUC, a little world of beautiful jewellery made with sensitive ears and skin in mind.

ANNA&LUC began with a simple idea. Earrings should be beautiful and fun, but they should also feel so comfortable that you can forget you’re wearing them.

As a mum, I wanted to create earrings that I would feel confident choosing for my own child. Gentle on sensitive ears and skin, comfortable enough for everyday adventures, secure enough for busy little lives, and beautiful enough to make someone smile every time they put them on.

That is why so much thought goes into the little details.

From hypoallergenic materials and ultra thin posts to smooth flat screw backs that don’t poke behind the ears, our earrings are thoughtfully designed for comfort. They’re made to be played in, slept in and lived in, through school days, weekends, swimming, travelling and all the little adventures in between.

But ANNA&LUC isn’t only for little ears.

Our collections are created for girls, teens, mums and women who simply want beautiful jewellery that feels as good as it looks. From tiny everyday studs to hoops, charms and more special pieces, we love creating jewellery that can grow with you and become part of your own story.

We also believe that beautiful jewellery should feel special from the moment you receive it. Every ANNA&LUC order is thoughtfully packaged and made to feel like a little gift, whether it is for someone you love or simply for yourself.

Here on the ANNA&LUC Blog, I’ll take you a little further behind the brand, sharing our newest designs, jewellery tips, stories, inspiration and the small details that go into creating pieces for sensitive ears and skin.

Because sometimes the smallest things make the biggest difference.

Welcome to our world. We’re so happy you’re here.

With love,
Lucienna
Founder of ANNA&LUC

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